New client Amaze Travel opens doors for travelers to experience the world while working through marketing frustrations
I don’t write about every new client, but in this case, the story (and takeaways) prove too good to let pass by quietly. Headlights PR & Marketing is excited to be working with Chicago-based Amaze Travel for their marketing needs. Amaze Travel (www.AmazeTravel.com) is a luxury-focused travel agency providing the highest level of service while offering amazing travel experiences across the globe. It’s run by Julie and Jim Welch who have decided to turn their love of travel into a full-time experience for them. Jim has been to 28 countries and Julie is not far behind having visited 20....
Read MoreOur thoughts behind the “why” of our Catholic school marketing effort
Today, we launched a special initiative at Headlights PR & Marketing targeted at a cause personally close to my heart: helping stem the slide in enrollment at Catholic Grade Schools. It is an initiative that I’ve watched first hand over the years, when I served as the Admissions Director (over 20 years ago) at a local Catholic high school. I visited many Catholic elementary schools personally and saw the good work they did. But I witnessed their sagging enrollments, and ultimately, either at the time or in the time since, saw the announcement that they closed. So many of my friends now...
Read MoreHeadlights PR & Marketing Launches Special Initiative to Bolster Catholic Elementary Schools’ Marketing Efforts
ROYAL OAK – Metro Detroit Catholic grade schools will have the opportunity to bolster their marketing efforts and create stronger parochial schools throughout Metro Detroit with a new program announced today by Headlights Public Relations and Marketing. The program will provide significantly discounted rates normally charged for public relations and marketing assistance to allow schools to increase their exposure to prospective students and families. With the program, schools commit the basic tuition rate charged for one student to join the program for one school year. In return, they...
Read MoreMy Kind of Town: Chicago… and Detroit
Earlier this week, I visited Chicago to do some work for a client. For two nights, I lived in the heart of Chicago, on bustling Michigan Avenue at a hotel next to the John Hancock Building. Without a doubt, Chicago is a great city. While I did not have time for sight-seeing or experiencing the city, it brought back memories from my younger days. Often in college, and shortly thereafter, I traveled with friends and visited other friends living in the Windy City. The days were adventurous and the nights were long. On Sunday, the long car ride on I-94 back to Detroit awaited us. While leaving...
Read MoreOur new front door — we debut our new website
Headlights PR & Marketing has a new front door – or at least a new website. We’re excited to debut our new look and will be adding to this blog and other parts of the website as we go on in an effort to communicate with our clients, potential clients and friends. We’ll communicate through our blog various news or thoughts on things in the PR and marketing world. We’ll also share any new initiatives or other relevant news about our company. Our goal is to keep the website simple and not overwhelming. We feel it is a great first step to get to know a bit about our company. But just as a...
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